Nanda Home Case Auysis Essay Example | Topics and Well Written Essays - 500 words

Nanda Home Case Auysis - Essay Example The proof of concept for her product is that the product effectively and efficiently fulfills the need of the customers. The runaway alarm clock forces an individual out of bed, through its random movements in the room, after it jumps off the bed stand when an individual presses snooze on the alarm clock. The concepts works because an individual must move out of bed and look for the clock so as to stop the alarm; otherwise it cannot allow the individual to continue sleeping, since it will keep ringing the alarm sound, while moving to different parts of the room. Gauri Nanda selected online retail channels, through which customers can order the product. She was able to tell whether the channel was working, through customers’ response. The initial sales that were made allowed the company to break-even within the first two months. The company sold 500 units of the product almost immediately after manufacturing through the online retail channel. Gauri Nanda made changes to the retailing channel over time, through introducing physical retail locations. The company has now also adapted physical store locations, where the product is being retailed in boutiques and other retail stores. 3. How did Gauri Nanda start building her brand? What advantages did she have in terms of how she was able initially to publicize her business? What advantages did she have as an entrepreneur regarding the association between herself and her product? Gauri Nanda started building her brand through giving it a recognizable and memorable name and making it more appealing to the people, while also giving it features that were suitable for its functions. Such features include the wheels that allow it to roll over and move around the room, prompting an individual to move out of bed and look for it. Another feature is the embedment of shock absorbers, which prevents the alarm clock from damaging,