Tuesday, March 5, 2019
Cover Girl Advertisement
When thinking of advertisements, for some odd reason, I straightaway will think of Cover lady friend makeup ads that are lots found in almost every womans magazine. However, this event advertisement features country music superstar Taylor active and very standardised to all of their distinctive ads focuses mostly on her face. This ad is for their new temperament deluxe silk seat- sumptuousness touched by nature. From this relatively simple ad, as it only contains a close up of Taylor Swift as well as text, it allows for the word of honor of its unique aesthetics.The initial thing that I would like to converse is the change that are used within this advertisement. The advertisement finds balance by utilize a soft and begin yet trendy jet-propelled plane for their top earn of Cover Girl, some pop out lettering under the image all to match the color of the tangible foundation bottle. The advertisement becomes more appealing to the eye as Cover Girl is attempting to crea te an earthy yet simple is beautiful bump for their audience.Also, the substantial colors of Taylor Swift herself are very fair and soft as it looks as if she is not wearing any foundations. In addition, she is wearing a pale pink ruffled dress adding to the cleared, fluffy and earthy feel of the advertisement as a whole. However, the majority of the wording is a down in the mouth black with some of the font in unmannerly and different sizes. It is unmingled that the advertisers are attempting to bring their audiences fear down from Taylor Swift to what they actually have to say about the product by using opposing colors and bold text.In addition to the colors that were used, the actual wording that was used is particularly interesting. The advertisement uses many different sizes and colors within the whole image. The top Cover Girl is in the light green color reflecting back to the idea of softness and it is the vantage pose for a persons eyes. It is very bold and automatic ally draws attention to the top half of the advertisement. Also, the different very black and shadowy bold text at the bottom of the page seems intriguing for a a few(prenominal) reasons.First, the different font types and sizes attempt to make you really see the first three lines very clearly and get an understanding of what the product is. However, the trifle new happens to be in green followed by natureluxe silk foundation with luxe being bolded, suggesting that this product is truly luxury touched by nature which is in very small print right below that as well. In addition, I find it interesting that the two black bolded lines some(prenominal) have the word air in them and also soft, air-like words, such as white and breath. To me this is suggesting that even though the text may be dark and bold, this product is still going to make the user feel fresh and lightweight. Therefore, this brings me to the last topic of the light that is used within the image as well as the text . With the text having a dark and bold at the top, it slowly becomes lighter and smaller and even throws in come light green text in there as well, suggesting that it almost has a elegant, luxurious feel to the text just as much as the makeup is going to have on a persons face.Also, the lighting within the image is very bright and the backdrop of a complete white again is keeping the theme of lightweight and long-winded flowing throughout the entire advertisement. In addition, the bright, artificial white lighting is also used on Taylor Swifts face as well as arm to suggest that she is feeling fresh and lite when wearing this foundation.
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