Defining Marketing Paper

Defining Marketing Paper Jennifer S Dennis MKT/421 May 14, 2012 Sheryl Joyner exposition of Marketing prior to reading the required materials for this merchandise course, I believed that merchandising was in the first place selling and acclaim the products or services that an brass section had visible(prenominal) for guests to purchase. My thoughts on market were that the person in charge of marketing at an face was to make the customers aw ar of the benefits and qualities of the make-ups products or services. match to Basic Marketing, marketing is the performance of activities that seek to accomplish an nerves objectives by anticipating customer or client necessitate and directing a flow of need-satisfying favourables and services from producer to customer or client. Chapter ace of Marketing Management states that marketing is just about identifying and conflux human and social needs. The Importance of Marketing Marketing is d ogmatic in administrational success for many reasons. Selling and publicizing products or services argon non the only areas of marketing. The or so important aspect of marketing is to identifying the current and potential customers needs.

Determining what a customer wants out of a product or service volition help an organization sell their product or service, which in turn allow ca expend the organization to be profitable. No matter how secure a product or service is if there are no customers that want that product or service, then the organization has wasted valuable time, money, and effort for nothing. The m ost important stick out for an organizatio! n is customer satisfaction. Without satisfied customers the company will not profit, and without profit the company will not succeed. (Basic Marketing, 2011) Marketing is use not only to identify and sell, but to improve invigorated products that will be of more benefit to an organizations customers. When a customer is satisfied they will become loyal to the company and will...If you want to get a full essay, slope up it on our website: OrderCustomPaper.com

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