Mkt 421 Final Exam - Go to the Link to Get the Answers

MKT 421 Final Exam Copy and paste this link to range the answers: hypertext transfer protocol://studentoffortune.com/question/1555606/tutorial MKT/421 1) Big luster Co., a manufacturer of cola-flavored drinks, wants to number packaged result juices to its exist product line. Big Fizz must make nearly decisions regarding packaging and branding the fruit juices. These decisions would f completely to a lower place which variable of the merchandise mix? A. Product B. Place C. packaging D. Price 2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its aver Internet site. What is the trade mix variable that is being considered hither? A. Price B. Promotion C. Product D. Place 3) marting scheme planners should educate along that: A. target food commercialises should not be queen-size and hand step forward out B. mass grocerying is often very rough-and-ready and desirable C. astronomic al firms like General Electric, Target, and Procter & Gamble atomic number 18 too large to aim at clearly outlined markets D. target marketing is not limited to delicate market segments 4) Target marketing, in contrast to mass marketing, A. is limited to small market segments B. assumes that all customers atomic number 18 basically the same C. ignores markets that are large and spread out D.

focuses on fairly analogous market segments 5) The process of fitting spacious product-markets and then dividing them in order to subscribe to target markets and sustain suitable A. market penetration B. market seg mentation C. market development D. market ! look into 6) ______________ is the process of naming giving product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Market positioning B. Market segmentation C. passel marketing D. Diversification 7) Marketing research which seeks structured responses that dejection be summarized is called A. focus group research B. quantitative research C. qualitative research D. situation digest research...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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