Toyota

agile technologies FBLI Share In whitethorn 2011, Toyota launched a movement for the 2012 Corolla aiming an Asian-American audience. The bleed was based around a computer-generated pop star called Hatsune Miku. workings with interTrend, Toyotas Asian-American agency, Toyota graveled a campaign that would feature the dog Corolla and overly introduce the Nipponese virtual icon to the US market. In summing up to sponsoring a US Hatsune Miku concert, Toyota created a restless program complete with 2-D breastwork write in grave and augmented domain technology that host merchandise to the elevator car companys website and loving media properties. Challenges fit to Michael Nelson, senior digital marketing manager at Toyota drive Sales USA, the auto manufacturer treasured to expand the conversations it was having with consumers almost the 2012 Toyota Corolla. Moreover, they requisiteed to be open to connect the real, traditional globe with Toyotas digital world. employ supple to bridge that gap, Toyota worked with a QR code vendor to break off a branded mobile barcode, ToyoTag. It also worked with an augmented humanity technology company to develop mental object that would be engaging and openhearted to the younger, tech-savvy Corolla target audience. In addition to appealing to this group of potential Hatsune Miku fans, the polish was to make campaign shareable.

Strategy In coordination with the September 16, 2011, Hatsune Miku concert in California, Toyota debuted the Hatsune Miku augmented reality experience. To thought the augmented reality content, Toyota back up consumers to use their mobile phones, whirl photos of the ToyoTag, and then, upon prompting by SMS text, transfer the Toyota Shopping putz app for iPhone or Android. Then consumers were able to cerebration Hatsune singing on a virtual stage on board the 2012 Corolla. Part of the outline was to continue the engagement past the event, Nelson said. Results Toyota significantly increased app downloads, traffic and leads for the Corolla during the...If you want to get a encompassing essay, order it on our website: Ordercustompaper.com

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