IELTS Essay Introduction Samples

Business & Marketing Case Study Analysis Frito Lay Inc. - 825 Words

Business & Marketing Case Study Analysis: Frito Lay Inc. (Case Study Sample) Content: Case study analysis, Frito Lay Inc.NameInstitution Case Study AnalysisResponse to Question 1The current American society is becoming more sensitive in what one consumes which is observable in the healthy dietary patterns. The current trends in healthy living have led to an expansion of the definition of healthy eating to incorporate even environmental issues (Geoffrey, 2007). Based on the information provided in the case regarding Sun Chips Multigrain Snacks, the product appears to align with the current healthy living trends at a greater magnitude. The current health eating trend shows in the U.S. show that too much sodium intake is being discouraged by health professionals. This is because excess salt intake raises blood sugar, increasing risks of heart disease and stroke (Geoffrey, 2007). This trend aligns with the features of Sun Chips Multigrain Snacks as it contains less sodium. Another notable feature that shows alignment with the current trend is the quantity of fat in the product. Health professionals in the United States continue advocating for consumption of food with little fat. The case study reveals that the product is 50% lower in saturated fats. Moreover, the product is made up of vegetable oil (canola and sunflower) as current trends recommend. The observed patterns are highly shaped by family life cycle in the US. For instance, Riskey and his groups are aware that the aging baby boomers will shun from consuming salty snacks as they continue to age.Response to question 2In the business field, establishing a successful global brand is always challenging, and its what determines the long term growth of any company. One of the factors that determine brand success is the management knowledge of the target market (Kerin Peterson, 2013). Understanding the audience enables the company to establish an organic human connection between the firm and its target market is eventually providing a direction for marketing campaigns and strategi es in the long run. For instance, a multigrain snack chip called Prontos which Fray Lay introduced to the market in 1974 had a narrow appeal to the target market that caused its demise. Competitiveness is another factor that creates successful brands. Competitiveness calls for the management to work tirelessly in building their brands and ensuring that they exceed consumers expectations (Kerin Peterson, 2013). For instance, the case study reveals that Sun Chips Multigrain is very competitive in the snack chips category. Frito Lay adds new flavors to the product to ensure that it meets the exact consumers' taste. Finally, leadership also plays a vital role in the establishment of successful brands. For instance, Riskey and his colleagues had to persuade the top executives at Frito-Lay about the viability of the new product.As a new product, customers will have to know what the brand stands for. In this context, successful marketing campaigns are prerequisite to ensure the management re-interprets the current brand positioning to incorporate the new product.Response to question 3Critically analyzing the information provided in the case study about the product, Frito-Lay primary target market appears to be the aging baby boomers. Based on the time set up, the identified target market was the most appropriate in ensuring that the product penetrates easily in the snacks chips market. By the time Frito-Lay was introducing Sun Chips Multigrain Snacks on the market, the baby boomers group was aged between 30 to 50 years. At this stage, many American s is observed to be keen on what they consume to avoid lifestyle disorders (Geoffrey, 2007). Moreover, the age group in this category also appears to be stable financially and enthusiastic in advancing their careers. As the case study reveals, Frito-Lay had introduced Prontos multigrain snack chips in 1974, but the product never lived to its expectations. At that time, the market for the wholesome meals was not fully ma ture. As the American society remains sensitive in consuming healthy diets, Frito Lay should also consider adding the nutritious reactive group in the target market.Response to question 4The case study reveals that Frito-Lay usually utilizes four product-marketing strategies while pursuing growth opportunities in the snack...

Exit Essay Topics That Require Plans

Exit Essay Topics That Require PlansThe term exit essay is somewhat ambiguous. Some people consider it to be an outline of what they are going to do once they have finished their studies. Some people just describe it as a 'what if' piece, but the truth is that no matter what you call it, it will play an important role in your entry into the real world.If you really want to succeed in this world, you need to plan for it and be ready to leave your academic life once you have graduated. But you also need to know how to make your exit plan work as soon as possible, so that you can find a suitable job and experience everything this world has to offer. If you don't prepare for it, you'll be running in circles while looking for a job that might not even exist.There are two types of exit essay topics. One involves having a plan of what you will do when you graduate, but you don't know where you're going. The other involves having a plan that includes an outline of everything you are going to do when you graduate, but you have no idea where you're going or how you will get there.The first kind of plan is a post-graduation plan. Most of the time, students think that all they need to do after graduation is to get a job that will get them out of college and to find a way to pay for their living expenses. After all, colleges are expensive and it will be difficult to find one with a reasonable salary. You have to be prepared to settle down and go to work, which means you have to have an exit plan that will help you accomplish this.Your second plan will consist of how you're going to get there. You might plan to use a student visa to study in another country or to settle in another country on a temporary basis. But whatever you plan to do, you need to have a plan of how youare going to get there.Exit essay topics with outlines of what you are going to do are the ones that are most commonly used by students. Many students, upon finishing college, are faced with a set of decisi ons about where they are going to go. Most of them feel that they have absolutely no idea where they are going or what they will do next. Therefore, they begin looking for work and making plans about how they are going to get there.In other words, they are looking for a plan of action that will enable them to look for work when they graduate. This kind of essay topic involves both an outline of what they will do and a plan of where they are going. If you're planning to do this, you should be prepared to write about several things. For example, you might have some ideas about what city you will be in, where you will live, or how you are going to get to work.To sum up, exit essay topics that require you to have a plan are usually those that are rather vague about where you are going or what you are going to do. If you want to have an exit plan, you should plan for your exit essay topics before you graduate.

Leadership Experience Have Positively Influenced Others - 1100 Words

Your Leadership Experience in Which You Have Positively Influenced Others (Essay Sample) Content: NameTutorCourseDatePersonal StatementPlease Describe How You Have Prepared for Your Intended Major, including Your Readiness to Succeed in Your Upper-Division Courses Once You Enroll at the University.I remember the first time I developed a genuine interest in business. My cousin and I stood outside the Apoli Common Gallery, and he made me speculate on the intricacies of running such a business. I was captivated by the possibilities, the seemingly endless range of approaches that the manager or owner could adopt and to achieve success.My experiences, both inside and outside the classroom, have been helpful in preparing for my pursuit of Business Administration as a university major. Moreover, as a student at De Anza College, I have repeatedly engaged in hypothetical problem solving for business cases. The cases offer a safe environment within which I can test my skills in management. The skills are an instrumental build up towards my success in upper-division courses at the university. I have had preparations from experiences outside the classroom. Last summer, I held an internship position as a front desk receptionist at DeBang Securities Company, a bank in China. My role involved handling any complaints regarding service provision. The position ensured I acquired skills such as the drafting of lawful contracts and the assessment of accounting records. In addition, my preparation draws from my volunteering at the youth Olympics in Nanjing, China, where my work in the logistics department improved my attention to detail and skills in plan implementation. My current role as a restaurant manager has also been essential in the course of preparation for my major. In this position, I am in charge of handling the inventory and cash movement and training new employees. The two skills of the managerial position are critical areas of business and their practical application will ensure an easier time grasping the concepts theoretically. Describe an Ex ample of Your Leadership Experience in Which You Have Positively Influenced Others, Helped Resolve Disputes, or Contributed to Group Efforts over Time.As I write this statement, the USA is gearing up for the November, 2016 Presidential elections. From the world of business, it is understood that leadership is critical for the achievement of effective change, at both organizational and national levels. Change is inevitable, and yet people will always resist it. The understanding was the basis for my most memorable experience in the exercise of leadership. A few weeks after beginning my current job as a restaurant manager, the hotel owner introduced a new staff management system. The system that required employee log-ins for all activities, including their arrival and departure time. The staff was vexed, feeling that the management deemed them untrustworthy. Maneuvering the situation was difficult, as I could not take the side of the staff against the owners of the restaurant. However , the situation needed resolution as there had been a decrease in productivity since the system was introduced. Consequently, I individually invited some of the staff that I perceived as opinion leaders for a cup of coffee. The environment ensured they were free to voice their problems with the system, and I patiently listened to each complaint. Most of them complaints were emotional insecurities and were pacified by alluding to previous instances where management had demonstrated their trust in the staff. Additionally, I detailed plans to resolve any other valid concerns regarding the new system, such as training of the staff that lacked computer skills. At the end of the second week, the majority of the staff had been reassured. Furthermore, I installed a suggestion and a question box to allow more enquiries regarding the system in the future. I feel this was my most successful exercise of the leadership role.Describe the Most Significant Challenge You Have Faced and the Steps You Have Taken to Overcome This Challenge. How Has This Challenge Affected Your Academic Achievement?The most significant challenge I have faced was my moving to the USA when I was 15. I came from China, and despite being easygoing, the USA was completely different from my life at home. My parents were also no longer part of my daily life and the routine I had established to integrate school and social life had to change. Communication with people back home through phone calls was also immensely difficult due to differences in the time zone. The classes were dissimilar from what I was used to, and I had never had to accommodate such diversity before. For the first time in my life, I was among the minority, and everybody had questions about my life in China. While it was interesting to hear some of the expectations people have about my country, I spent a large portion of my 15th and 16th year getting exasperated. However, I learned to deal with the challenge in the course of high schoo l. I accepted that I was different, and welcomed any enquiries as the result of natural curiosity. I have also acquired the habit of clarifying suppositions with patience and humor, such as not being Korean. As I spend more time in this country, it has become easier to overc...